In-N-Out have just popped up in London for a day - read the full review and details in this In-N-Out London Pop-Up post.
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A question that reared it's double-double, animal style head earlier this week on Twitter was whether In-N-Out were planning their first outpost in our very own London town. Naturally I got very excited, in spite of the likelihood that it was all a vicious rumour, and I started to dream of a world where I could pop into In-N-Out on Clerkenwell Road during my lunch hour, and feast on the wondrous joyful burgers they offer.
So when I engaged with Marcus de Vere of @anpburgers on Twitter over the likelihood of In-N-Out ever expanding to London, there were some clear signs that it was very unlikely - the facts appear to be:
- all In-N-Out locations have to be within a day's drive of their own processing facilities
- they are careful not to open in a location until they can guarantee the same quality food and service as they provide in their existing locations
- they currently have 250 branches in California, Arizona, Nevada, Utah, and Texas and hasn't spread to the other 45 states in the US
So I thought it was time to get in touch with them and see what their plans were for us humble, yet cultish, burger lovers in London.
My email was simple - do they have any expansion plans for the UK, and if they were interested to know that they already have a fair few fans in London. I used the contact form on their official In-N-Out burger website, and within hours I received this response:
My email was simple - do they have any expansion plans for the UK, and if they were interested to know that they already have a fair few fans in London. I used the contact form on their official In-N-Out burger website, and within hours I received this response:
As far as I'm concerned, if Jonathan says it might happen, I'm clinging to the dream. And so should you.
My campaign is to see if we can crowdsource our very own In-N-Out burger joint in London town. So, fellow burger lovers, please help me. As Jonathan mentioned in his email above, In-N-Out "are intent on expanding as far as they can, and particularly into areas their customers have expressed interest."
You can do your bit by either sending an email to request they launch in London by using their email form, send them a message on Facebook saying how much you'd love to see In-N-Out in London http://www.facebook.com/innout, or both!
Oh, and when you're done, drop a comment here to let me know so we can celebrate or commiserate together!
