In-N-Out, cult burger joint from the West coast of America with the iconic red and yellow arrow logo, who haven't even made it to the East coast, wouldn't do a pop-up in London, right?
And definitely not for just 4 hours, right?
And if they did, it certainly wouldn't be in a greasy spoon called Florence Cafe, on Vivian Avenue, in Hendon, right?
WRONG. They did. I went. And it was glorious.
Last year I wrote to In-N-Out to find out if they were going to send us a London franchise (read my crowdsource an In-N-Out for London post here), this year, they sent us a 4 hour pop-up. So we're getting closer!
And it's not the first time they've popped up in different cities around the world - take a recent post on A Hamburger Today about the In-N-Out Singapore pop-up - same MO, different city.
I rocked up and met half the team from Burger Anarchy at 10am, as well as TV pundit Simon Thompson (who gave me a heads up on Sunday), in the cold outside Florence Italian Cafe, part-way up Vivian Avenue, just outside Hendon Central Tube Station. Set up was taking place, and we were first in the queue with our wristbands:
We had a chance to spend some time talking to the chefs and staff. Here are the answers to some of the questions you may have:
- Yes, they flew their chefs over from the U.S.
- Yes, it was advertised in The Finchley Times
Photo courtesy of @Ibzo |
- Yes, it was confirmed by In-N-Out.
Email courtesy of Dan Peters |
- Yes, Hendon is in the middle of bloody NOWHERE but it did help manage the potential crowd situation.
Time for some Double-Double Animal Style action:
Double-Double > Animal Style. In London. |
Imported In-N-Out cups. |
Mmm...Double-Double Animal Style |
Check out the layer of grilled onions...mmm |
I'm an animal, baby. |
So, all in all a bit surreal, but I'm bloody glad I made it - here's hoping In-N-Out realise how popular their products are and send us a franchise sometime soon, it'll be a great addition to the London Burger scene.
Visited and written by Nick Andrews, author of Burger Me!
Nice to see me and my bag making an appearance in the back ground of one of the pics! @ShowbizSimon
ReplyDeleteHow did you get them to actually do it?!? We need In-n-Out in Surrey!!
ReplyDeleteWest london heathrow side please next time
ReplyDeleteHad the real thing 2 weeks ago, were the fries the same?
ReplyDeleteFucking London all the time though innit.
ReplyDeleteLastly, I would gladly like to go back to a time when the phrase "pop up" was only ever used to describe a kind of playful 3D book and not every "creative" moron's crass attempts at marketing whatever shit they think is worth selling in inane retail stunts. I thank you.
ReplyDeleteWAAAAAH
ReplyDeleteLooks ace!
ReplyDeleteThat place looks a RIGHT dump. Why on earth did they choose such a scruffy pisshole like that?!
ReplyDeleteAHHHHH WHY DID I NOT KNOW ABOUT THIS!!! /CRAI!!!!
ReplyDelete